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BBA Full Time (3 Years Full Time)

Eligibility Criteria: 50% in higher Secondary / 10+2 (45% for ST SC)

Programme Information: BBA

This programme is of 3 years duration divided into six semesters. A student who has passed the Higher Secondary Examination (10+2) in Arts, Science or Commerce of the Assam Higher Secondary Education Council (AHSEC) or an equivalent examination (10+2) recognized as such by the University with at least 50% marks (45% for SC/ST) in aggregate may apply.

The programme offers specialization in any of the following: :

  • Marketing Management
  • Human Resource Management
  • Management of Insurance Business
  • Financial Management
  • Hospital & Health Care Management
  • Tourism & Travel Management

Students may specialize in any one of Marketing, Finance, HR, Management of Insurance Business, Hospital & Healthcare Management and Tourism& Travel Management. Students opt for their specialization in the sixth semester of study.

The programme structure is tabulated below:
Semester 1
10100 Introduction to Business                    
10200 Principles of Management
10300 Business Economics
10400 Financial Accounting

Semester 2
20100 Quantitative Techniques - I 
20200 Organization Behaviour
20300 Business Communication
20400 Business and Society

Semester 3
30100 Quantitative Techniques - II
30200 Business Law
30300 Computer Applications
30400 Marketing Management

Semester 4
40100 Information Systems in Business
40200 Personality Development
40300 Environmental Studies
40400 Human Resource Management

Semester 5
50100 Business Ethics                                                 
50200 Production Management
50300 Cost and Management Accounting
50400 Entrepreneurship Development

Semester 6
60100 Project Studys
602X0 Specialization - I
603X0 Specialization - II
604X0 Specialization - III

The specialization courses are tabulated below:

Marketing Management
60210 Retailing
60310 Understanding the Customer
60410 Sales Management

Human Resource Management
60220 Personnel Management
60320 Human Resource Development
60420 Industrial Relations

Management of Insurance Business
60230 Fundamentals of Insurance
60330 General Insurance
60430 Life Insurance

Financial Management
60240 Business Finance
60340 Taxation
60440 Indian Financial System

Hospital & Health Care Management
60250 Hospital Management - Concept & Development 60350 Functional Areas of Hospital Management
60450 Hospital Support services

Tourism & Travel Management
60260 Tourism Business
60360 Tourism Marketing
60460 Travel Agency & Emerging Concepts for Tourism Development

Each course has an internal assessment of 25 marks and an end semester examination of 75 marks except course 60100 (Project Study) which will be internally evaluated for the full 100 marks and course 40300 (Environmental Studies), the conduct of which will be governed by Dibrugarh University. The internal assessment is done through sessionals, presentations, assignments, practicals and /or projects depending on the nature of the course. A student must attend at least 80% of classes in each course to be able to appear in the end semester examination as a regular candidate. Students with attendance between 60% and 80% appear as non-collegiate students and need to pay a fine to appear for their examinations. Those with less than 60% attendance are debarred from appearing in their end year examinations (except under exceptional circumstances at the discretion of the Centre).

Students must score 40% for being declared pass in a course and an aggregate of 45% (the six semesters taken together) to clear the Programme. BBA students need to attend classes in uniform as approved by the Centre.